Wow, 2013 seems like it went by so fast. I can hardly believe it is now 2014, seems like 2013 was just yesterday. Of course that is probably because it was. There is so much I hoped to and wanted to do it 2013 that I simply did not do or was not able to do for a variety of reasons.
This is not to say that 2013 was not filled with much adventure, excitement, new experiences, and accomplishments, because it was filled with a lot and has really marked a new phase of life for me. During the time of transition and rediscovery it was also been somewhat of a furlough or sabbatical year from blogging for me. I thought I would blog more, after kicking it off again around the first of the year, but am more and more coming to the realization that since blogging is not a hobby for me, but rather a platform. However, I it has come to the point where I can do more and more of what I used to do blogging on Facebook.
So the question I have really been struggling with is how am I to differentiate my blogging from Facebook, and considering the greater interaction and exposure I can capture on Facebook along with the relative low current monetization value of my blog.
The question really becomes how I can focus on promoting a really unique branding and experience here that really delivers value that I cannot deliver on Facebook.
A few specific things I am finding are greater searchable features assigned by a more logical chronology. Less concern with EdgeRank (or whatever Facebook is calling their News Feed algorithm that determines what you see on your Facebook feeds these days).
Yet, greater concern again with Google page rank and, but still a balanced approach and a much greater control over content and feel.
The biggest plus I see that I can still achieve with the blog is once you are here I can deliver much more in depth content in a more aesthetically pleasing and open and custom fashion that feels less cookie cutter designed than a basic Facebook franchised page.
During this time some things that I have really thought about where to go with this and have come up with some keys general to success in business and in life that I keep coming back to.
1. Focus 2. Creating Lasting Value 3. Perseverance
Focus: Studies have shown when we have too many choices it is hard to focus on any one choice, so a big thing I have been trying to do is eliminate clutter from my life. People do not need more choices, but rather more good choices. Quality over quantity is the general rule, and even then when all the quantity is good it is important to carefully only use selective stimuli of the very best offerings in order to avoid over stimulation and subsequent sensory overload which simply leads to paralyzation and indecision.
Creating lasting value: Another big thing I feel we all have endowed with is a desire to endeavor for that which has permanence and immutability, and so I struggle with work that I feel it is as King Solomon has described it in Ecclesiastes simply vanity or futile in nature. In a culture where so much is created to be disposable or for single use it is no wonder recycling and green has become a big movement these days. We have been sold a bill of economic goods based on concepts of creative destruction and consumerism, when in fact we need to get back to basics embodied in the idiom: “if it ain’t broke don’t fix it”. This is not to say all creative destruction is bad, sometimes we do tend to hold onto things such as old historical sites, long forgotten tax records, and the like that really ought to be recycled. However, I think it is pretty safe to say that when some buys a perfectly good multi-million dollar waterfront home just to tear it down and build bigger we observe a prime example of the negatives of creative destruction.
Perseverance: I think the idea that we tie our identity to our work is so relevant to perseverance especially when we realize our identity really lies beyond ourselves, in something greater than ourselves, which is in God. So once we find a worthwhile task to begin work on it is natural to want to see it through to completion through thick and thin. The difficulty is of course greater with tasks that are never finished and are highly repetitive in nature. Yet still when we realize how ephemeral the temporary nature of our sufferings are it really goes back to the first two principles of focus and finding that lasting value. The more we are focused and see lasting value the less are current scarf ices to accomplish the job seem to bother us.